Below-the-line marketing tactics of high-end brand Prada sees a wet market in Shanghai wrapping its walls, stalls and vegetables — yes, even the edibles — in Prada packaging. Lucky shoppers also get to receive limited edition Prada paper bags. And it's not just in Shanghai; trendy markets that have cafes, reading areas, exhibition spaces and bars are popping up in first-tier cities all around China.

Despite Netflix not being in the China market, Chinese viewers have still managed to watch the global hit show Squid Game, prompting questions on whether China can come up with its own global hit. It is not so much a question of box office ticket sales or viewership revenue, but the gains of soft power and cultural diplomacy that can be reaped. What are China’s barriers to creating global hits?

The Chinese authorities are not just clamping down on celebrities for their excesses or “unhealthy’ fandoms, but setting the ground rules for media portrayals of gender norms of appearance and behaviour. In particular, the "effeminate aesthetics" of male celebrities and female influencers marketing themselves in Chinese temples have come under attack. But why are Chinese women feeling targeted? Are these necessary actions to moderate the internet economy or just signs of an over-the-top paternalistic bent?

Facebook’s Mark Zuckerberg recently said, “Think of the metaverse as an immersive virtual world where people can spend time together and hang out, much like you can do today with virtual reality, dialed up to 11.” Stocks of companies working on constructing the said metaverse have been on the rise. China, with its huge video game market, should have a head start in this realm, but authorities are sounding words of caution. They fear the metaverse will be as ephemeral as it seems and worse, even harder to regulate. How will it get a piece of the pie in its own way?

China's top infectious diseases expert Dr Zhang Wenhong was recently embroiled in an alleged academic fraud case but investigations have cleared his name later on. The investigation came after he put forward the view of "living with the virus", which is at odds with the official stance for achieving zero-Covid. Who protected Dr Zhang from punishment? Was it public opinion, the city of Shanghai or Dr Zhang's impeccable moral standards? Will this deter professionals from speaking the truth in the future?

The world seems divided on whether to aim for zero Covid-19 infections, or to treat it as endemic and live with it. Zaobao’s Shanghai correspondent Chen Jing notes that amid a resurgence of infections, experts believe that China is well-placed to aim for zero cases, albeit with some trade-offs.

A week into the Tokyo Olympics and the Chinese internet is already a minefield of anti-Japan sentiments. Displeasure ranges from Japan’s win over China in the table-tennis mixed doubles to perceived slights against China. By playing the nationalism card, Chinese netizens are not doing China any favours in the run-up to next year’s Beijing Winter Olympics.

Positive attitudes towards the Chinese Communist Party among the young have been on the rise. China’s relative success in combating Covid-19 has further impressed Chinese youths. More of them are becoming party members and are proud to be called “red and expert”.

Zaobao correspondent Chen Jing notes that even as China and Russia extend their friendship treaty, their relationship could still fluctuate in the face of US-China tensions and the uneasy China-US-Russia strategic triangle.