Goh Puay Guan

Goh Puay Guan

Associate Professor, Department of Analytics and Operations, National University of Singapore Business School

Goh Puay Guan is an associate professor at the Department of Analytics and Operations at the National University of Singapore Business School. His research interests include technology innovation, changing global supply chain structures, technology impact on supply chains, and globalisation of Asian companies.

Clothes are displayed on hangers at a Chinese fashion brand Shein pop-up store in Paris, France, on 4 May 2023. (Christophe Archambault/AFP)

Chinese e-commerce's growing markets in US and beyond: Opportunities and challenges

While Chinese e-commerce platforms like Shein and Temu have been doing well in achieving fast and high growth in the US market, they face commercial and regulatory challenges too and would need to undertake several risk mitigation strategies.