Chinese academic Hu Ying notes that rural governance in China is facing new and diverse sets of challenges. While traditional rural governance looks after people's need for money, food and to protect their livelihoods, current rural issues could include the provision of public services, targeted poverty alleviation, land management and ecological protection. Not only that, traditional value systems are now a thing of the past as villagers gain an increased awareness of individual rights. The authorities would need different skills, and to be supported by new social structures in order to do their job well.