Liang Chen

Liang Chen

Associate Professor, Strategy & Entrepreneurship, Lee Kong Chian School of Business, Singapore Management University

Liang CHEN is Associate Professor of Strategy & Entrepreneurship at the Lee Kong Chian School of Business at the Singapore Management University. Prior to this appointment, he was with the Department of Management and Marketing, Faculty of Business and Economics at the University of Melbourne. His research interests include platform ecosystems, global strategy, digital transformation, technology innovation, multinational firms, and emerging economies.

In this file illstration photo taken on 23 February 2023, the Shein app in the app store is reflected in videos of Shein consumers in Washington, DC, US. (Stefani Reynolds/AFP)

Can Chinese e-commerce platforms Shein and Temu thrive in US and overseas markets?

Chinese platform firms that have expanded beyond the Chinese market to the US and West have had to adjust their business models, first to gain a sizeable market share, and now to handle the criticisms and pitfalls that come with a measure of success. How can Chinese e-commerce platforms like Shein and Temu survive and thrive in overseas markets?