China will continue to flex its e-commerce muscles in 2021, predicts Associate Professor Chu Junhong from the NUS Business School. Expect a strong dose of cross-border e-commerce, live-streaming e-commerce, and more eye-catching short videos that promise great returns on “retailtainment”.
Zaobao correspondent Yang Danxu observes that this year’s head-spinning Singles’ Day sales deals are a tough nut to crack. It is almost as if the organisers want to prevent rather than promote these discounts. Then again, in Chinese life, everything seems to be just that little bit more difficult, whether it’s making a living, raising a child or even keeping a happy marriage going. What’s the moral of the story? Competition in China breeds the street-smart. But what happens to those who are just a tad slower on the uptake?