Singles' Day

This picture taken on 28 October 2020 shows a customer (right) scanning a QR payment code (centre in green) to pay at a restaurant in Beijing, China. (Nicolas Asfouri/AFP)

China will continue to dominate the e-commerce landscape in 2021

China will continue to flex its e-commerce muscles in 2021, predicts Associate Professor Chu Junhong from the NUS Business School. Expect a strong dose of cross-border e-commerce, live-streaming e-commerce, and more eye-catching short videos that promise great returns on “retailtainment”.
Employees attend a pep rally in the yard of a Cainiao warehouse, the logistics subsidiary of Alibaba Group Holding Ltd., ahead of the company's annual Singles' Day shopping extravaganza in Wuxi, Jiangsu province, China, on 9 November 2020. (Qilai Shen/Bloomberg)

You have to be as smart as the Chinese to survive Singles' Day shopping in China

Zaobao correspondent Yang Danxu observes that this year’s head-spinning Singles’ Day sales deals are a tough nut to crack. It is almost as if the organisers want to prevent rather than promote these discounts. Then again, in Chinese life, everything seems to be just that little bit more difficult, whether it’s making a living, raising a child or even keeping a happy marriage going. What’s the moral of the story? Competition in China breeds the street-smart. But what happens to those who are just a tad slower on the uptake?
Tiffany & Co. held its grand exhibition at the Fosun Foundation Shanghai, themed "Vision & Virtuosity". (Photo: Yang Danxu)

The myth of China’s solid consumer demand

Why relying on domestic consumption to sustain China’s economy is putting one’s eggs all in one (wrong) basket.