Singles’ Day is known as the sales day of the year, but this year the buzz seems to have gone out of it, as people are choosing not to spend as much as before. As the event marks its 15th year, the general vibe is no longer excitement, but fatigue. Lianhe Zaobao correspondent Chen Jing tells us more.
With the annual Singles’ Day sale coming around again, e-commerce platforms are once again preparing to fight for a slice of the consumer market, not just among themselves but now also with physical stores joining the mix. But as consumers become more prudent in their spending and less inclined to navigate complicated terms and conditions for discounts, what can e-commerce platforms do to survive?
The pet economy is thriving in China, driven mostly by the one-child generation who crave an emotional connection and young job seekers taking up “animal communication” gigs during the pandemic. Analysts are optimistic about this sector, where middle class households are more than willing to spend more on the physical and emotional well-being of their furkids. Zaobao correspondent Wong Siew Fong speaks to pet owners and business owners to uncover more about this emerging industry.
China will continue to flex its e-commerce muscles in 2021, predicts Associate Professor Chu Junhong from the NUS Business School. Expect a strong dose of cross-border e-commerce, livestreaming e-commerce, and more eye-catching short videos that promise great returns on “retailtainment”.
Zaobao correspondent Yang Danxu observes that this year’s head-spinning Singles’ Day sales deals are a tough nut to crack. It is almost as if the organisers want to prevent rather than promote these discounts. Then again, in Chinese life, everything seems to be just that little bit more difficult, whether it’s making a living, raising a child or even keeping a happy marriage going. What’s the moral of the story? Competition in China breeds the street-smart. But what happens to those who are just a tad slower on the uptake?