Zhou Yifei

Zhou Yifei

Journalist, Lianhe Zaobao

Zhou Yifei joined the foreign news desk of Lianhe Zaobao in 2023, covering stories on politics, economics and current affairs of the Southeast Asia region and the West.

A Mixue Ice Cream & Tea outlet in Johor Bahru. (Photo: Claudia Liao)

Mixue, ChaGee, Luckin: F&B brands boosting China's soft power in Southeast Asia?

As China tries to sell its soft power, one channel it is tapping into is its food and beverage industry, with brands like Mixue and Luckin Coffee moving into overseas markets. Alongside its tech exports like smartphones, can China convince others of its products and improve its image?