Rich and wealthy 'little sisters' are the new driving force of Chinese consumerism
"Little sisters" - young women urbanites between 20-40 who have high spending power and little financial commitments - are the new darling demographic for those targeting China's domestic market. In fact, the 2020 market size of the "little sisters economy" in China is expected to reach five trillion RMB. In keeping their buy-in, integrating e-commerce with social apps is key.