Society
China’s AI idol craze: Fad or future?
China’s virtual idols are moving beyond entertainment, winning followers, landing brand deals and taking on roles once reserved for real people. As AI gives these digital characters voices, memories and agency, is China witnessing a passing craze — or the start of a new kind of celebrity? Lianhe Zaobao correspondent Christine Li Yage dives into the matter.
Christine Li Yage
27 Aug 2026