Precision Marketing
Society
Working 'mothers' are the biggest spenders of fan economy in China
The fan economy is a huge business in China, driven mostly by young women in their 20s. But while these fans are willing to spend money on their idols, some chalk up mountains of debt to feed their passion. Given that the idols are endlessly trotted out on a conveyor belt and few escape the cookie cutter, how long can the fan economy last?
Chen Jing
14 Sep 2020