[Video] How did Labubu become a global obsession?

Designed by Hong Kong artist Kasing Lung and made iconic by Chinese collectible giant Pop Mart, Labubu went from a niche Gen-Z favourite in China to a global obsession. 

In just one year, Labubu brought in over US$400 million in sales, and Pop Mart’s market value almost doubled to US$38 billion. Gen Z has started calling Labubu the best investment of 2024. The return on investment (ROI) on a single hidden edition can go as high as 2000%.

This is Lingming Lu from ThinkChina, unpacking the story behind Labubu’s rise — a global trend that began where he grew up. So, how did Labubu become a global obsession, especially among Gen Z? Watch the video to find out.

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