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[Video] ‘Bullying our ancestors’: Why Chinese netizens are boycotting LV

A seemingly ordinary trademark dispute between Louis Vuitton and Chinese milk tea chain Molly Tea has escalated into a wider debate over intellectual property and cultural ownership. As backlash builds, with many even calling for LV’s trademark to be revoked, the case has become a broader reckoning on how cultural motifs should be protected in a modern commercial world.

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